The under-appreciated, indigenous Pakistani tradition of truck painting has an extraordinary history, starting in the days of the Raj. As early as the 1920’s, competing transportation companies would hire craftsmen to adorn their buses in the hopes that these moving canvases would attract more passengers.Seriously, look at this:
Contrast this with a sample of American Truck Art:
Globalization and the Internet, once again providing a splash of cold water in the face telling us to try harder.
For more beautiful truck art, see:
Pakistani Truck Art
Art On Wheels Pakistan (flickr)